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Ceiling Height Alters How You Think
May. 9th, 2007 04:44 pmhttp://news.yahoo.com/s/livescience/20070508/sc_livescience/ceilingheightaltershowyouthink;_ylt=Aj0xGl0yQRG4qmONgek_q3JxieAA
ceiling height affects problem-solving skills and behavior by priming concepts that encourage certain kinds of brain processing.
"Priming means a concept gets activated in a person's head," researcher Joan Meyers-Levy told LiveScience. "When people are in a room with a high ceiling, they activate the idea of freedom. In a low-ceilinged room, they activate more constrained, confined concepts."
The concept of freedom promotes information processing that encourages greater variation in the kinds of thoughts one has, said Meyers-Levy, professor of marketing at the University of Minnesota. The concept of confinement promotes more detail-oriented processing.
ceiling height affects problem-solving skills and behavior by priming concepts that encourage certain kinds of brain processing.
"Priming means a concept gets activated in a person's head," researcher Joan Meyers-Levy told LiveScience. "When people are in a room with a high ceiling, they activate the idea of freedom. In a low-ceilinged room, they activate more constrained, confined concepts."
The concept of freedom promotes information processing that encourages greater variation in the kinds of thoughts one has, said Meyers-Levy, professor of marketing at the University of Minnesota. The concept of confinement promotes more detail-oriented processing.
