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http://www.telegraph.co.uk/health/healthnews/6132718/Men-lose-their-minds-speaking-to-pretty-women.html
The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.
The findings have implications for the performance of men who flirt with women in the workplace, or even exam results in mixed-sex schools.
Women, however, were not affected by chatting to a handsome man.
...recruited 40 male heterosexual students. Each one performed a standard memory test where they had to observe a stream of letters and say, as fast as possible, if each one was the same as the one before last.
The volunteers then spent seven minutes chatting to male or female members of the research team before repeating the test.
The results showed men were slower and less accurate after trying to impress the women. The more they fancied them, the worse their score.
But when the task was repeated with a group of female volunteers, they did not get the same results. Memory scores stayed the same, whether they had chatted to a man or a woman.
The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.
The findings have implications for the performance of men who flirt with women in the workplace, or even exam results in mixed-sex schools.
Women, however, were not affected by chatting to a handsome man.
...recruited 40 male heterosexual students. Each one performed a standard memory test where they had to observe a stream of letters and say, as fast as possible, if each one was the same as the one before last.
The volunteers then spent seven minutes chatting to male or female members of the research team before repeating the test.
The results showed men were slower and less accurate after trying to impress the women. The more they fancied them, the worse their score.
But when the task was repeated with a group of female volunteers, they did not get the same results. Memory scores stayed the same, whether they had chatted to a man or a woman.
