the boys always fall for a lady in red
Oct. 30th, 2008 12:04 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
apharhttp://www.dailymail.co.uk/femail/article-1081117/Dressed-impress-Why-boys-fall-lady-red.html
The study, carried out at the University of Rochester in the U.S., involved a series of experiments in which men were shown a photo of a 'moderately attractive' young woman.
In some cases, the colour of the border framing the picture was changed, in other cases the colour of the woman's blouse varied. Red, blue, green, grey and white were tested. In all cases, red was judged the most attractive.
The men were much more likely to ask out a woman wearing red. And they estimated they would spend almost twice as much on her as one in blue.
Despite the clear effect, the men insisted colour played little role in their choices, suggesting they were oblivious to the power of red.
The study, carried out at the University of Rochester in the U.S., involved a series of experiments in which men were shown a photo of a 'moderately attractive' young woman.
In some cases, the colour of the border framing the picture was changed, in other cases the colour of the woman's blouse varied. Red, blue, green, grey and white were tested. In all cases, red was judged the most attractive.
The men were much more likely to ask out a woman wearing red. And they estimated they would spend almost twice as much on her as one in blue.
Despite the clear effect, the men insisted colour played little role in their choices, suggesting they were oblivious to the power of red.
